malven

If you ask an Australian what was their first bike, it is a pretty strong chance that it was a Malvern Star. The name is as Aussie as meat-pies, Vegemite, or the Hills Hoist. They also have a rich history in cycle sport, stemming from the company’s beginnings as a bike shop in Glenferrie Road Malvern in the early 1900s. In the Twenties, Bruce Small shop owner and business man, befriended a junior rider named Hubert Opperman and this was the beginning of a relationship that took Malvern Star Bicycles into most peoples homes.

Oppy’s fame grew as he became known for his epic endurance feats, such as his record beating rides from Sydney to Perth and Melbourne to Sydney. He raced in Europe on the track and road and was know as the Flying Aussie. It is for this reason the Malvern Star has used Oppy’s name to re-launch the brand as their model line-up. For many years Malvern Star had become know as the Australian brand for family bikes, however it was missing the growing ground swell of the serious recreational and road racing cyclist.

Although I have had a relationship with the iconic brand for a number of years, it wasn’t until 2007 that they contacted me with their intentions of getting the Malvern Star name back in the racing bike market. I have been consulting closely with the design team and I’m very excited with the development so far (especially with the new 2010 Oppy) and I’m encouraged by our strong on-going relationship.